Short form video in the form of Reels gained the most attention and engagement but even creating this kind of content, engagement as a whole has dropped on the platform, it can be glitchy and I think there’s a general feeling of more and more people falling out of love with the platform. Instagram, like all social media platforms, has changed a lot over the last couple of years. I found that writing myself an ‘Instagram Manifesto’ was massively helpful, whenever I started to feel crap about the platform I could revisit my manifesto and remind myself why and how I was showing up there and put everything into perspective. This completely shifted how I showed up on the platform and I started to really enjoy it without the pressure of likes and followers. I focused on using repurposed content for Instagram and really lent into the platform being a fun place for me to share my whole self, behind the scenes stuff and amplify my other work. Instead of being the main thing I did to market myself, I shifted Instagram to be somewhere that amplified what I was doing in other places – my blog, YouTube channel and email list etc. It’s always been the place where I felt the most triggered and caught up in comparison.ĭue to that, a couple of years ago I made a conscious decision to shift how I viewed Instagram in my business.
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